The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. 3. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Increasing competition can affect the margins for the brand, 2. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Designing great products at a reasonable price. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Xiaomi competitor analysis. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. There are several brands in the market which are competing for the same set of customers. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Partnerships with telecom companies can help the brand grow, 3. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Below are the top 14 competitors of Xiaomi: 1. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Per second sale is mind-boggling. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Sophisticated investors, who have witnessed. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. This article has been researched & authored by the Content & Research Team. The primary goals of a competitor analysis . Samsung held a 18% market share, with Apple making up the top three with 14%. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Continue reading more about the brand/company. Huawei (including Honor) has a worldwide market share of 8.56 %. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Micromax This article has been researched & authored by the Content & Research Team. Swot Analysis Of Xiaomi 736 Words | 3 Pages. Samsung was bumped off the top five into the "others" category. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . By understanding Xiaomi Corp's . Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. These cookies do not store any personal information. Micromax. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. What is a competitor analysis? Horwitz, J. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). The Motley Fool recommends Cirrus Logic. The Motley Fool has a disclosure policy. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. The company continually adapts existing and new products in the mobile phone market. Upgrade to remove this ad. Following are the opportunities in Xiaomi SWOT Analysis: 1. Gathering and utilising a large fan base. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. The most interesting aspect of this . How they compare to your brand. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. (2015, April 13). Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Image source: Vivo. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . It has been reviewed & published by the MBA Skool Team. 4 Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. A correlation of -1.0 means that prices move in opposite directions. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. 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