Selecting a right ambassador is a crucial part of the marketing strategy. They make your products more noticeable by engaging potential clients through various communication mediums. Hence, before endorsing the celebrity should himself check if the product is worth enough of all the features it says. Brand ambassadors being given a special tag with a list of blind followers to promote them in every manner, carry an additional responsibility in preserving the health of the community. But in this topic I just cat support our goverment.. The first and most important qualification for a brand ambassador is that he or she should honestly believe in your brand and what it represents. Being a brand ambassador offers people a wide range of job opportunities and encompasses a variety of skill sets. This brand has a bunch of comfy-cozy clothes that you can wear anywhere. Nowadays, Brand Ambassadors mean the world to brands. It is irrational to think that celebrities should be made responsible for companies' mistakes or your mistake. Summary. Unhealthy and unhygienic products shouldn't be promoted by celebrities as they being mass puller would land many in soup with their appeal. Recently, a court notice was issued against celebrities like Ambitabh Bachchan and Madhuri Dixit asking them to explain. If something has been authorised by the government body, there is no reason for the celebrities to doubt its authenticity. Should brand ambassadors be held responsible for an unhealthy product, What is the difference between Hard Work and Smart Work. They should not mislead a consumer with wrong facts and figures. A brand ambassador is employed by a company or organization to help raise brand awareness and increase sales. For paid ambassadors, you need to reach out to them privately; not to try and make it a secret that they are going to be advertising your brand, but to make sure that they are open to the idea of becoming advocates of your brand. While brand ambassadors should not give nod to a brand without knowing it thoroughly. 1. When the society gives themthat much pride and prestige, they should have a sense of responsibility towards the society that they live-in. A candidate for a brand ambassador position should be enthusiastic, outgoing and should have a considerable network with a sizeable following on social media. So they should be very cautious about what they are supporting to. They should have an excellent reach to your target audience. 3. Brand ambassadors are just a source of promotional advertisements. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. But, they’re a great way to get your feet wet. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Currently, many states such as Kerala, Gujarat, Maharashtra and Haryana have pulled out the sales of Maggie from the states. Your ambassadors should encourage, inspire, motivate and educate people to get outside. Not every product are fake or unhealthy, thus, people believe the ambassador and buy the products. Apart from Maggi, the consumption of many soft drinks such as Pepsi and Coke are also under scrutiny and analysis. Cannot take a look – It is not possible for the ambassadors to go into the manufacturing units of the products every time and take a look at the process. When a person be it a celebrity or a normal person endorses a particular product, he is actually recommending the viewer to use the particular product. 2) Drive New Customers The Brand Ambassador has a set of his or her loyalists, fans, and followers that are not necessarily exis… Brand Ambassadors should be held responsible for the unhealthy product. Hiring a Brand Ambassador adds the aspect of human touch to the brand that results in the ambassador creating an emotional connect with the target audience and people buy the products and services of the brand due to their trust and loyalty with the hired ambassador. Had he been aware of the fact, he had not done the endorsement. Characteristic #2: Basic Understanding of Marketing Principles While brand ambassadors serve a social outreach role, marketing is at the core of … © 2017 English Mania. These may be one-off events or ongoing relationships. They can withdraw their name as the ambassador of the product later on, and can also give an explanation for endorsing the product, to an extent. We, as a consumer, believe the brand ambassador when he/she says that it is good. I don't think brand ambassadors shall be held liable for advertising a product that is subsequently found to be unhealthy. Bcoz it has brought an unhealthy product in market and said that that its healthy product. On their website, you can see where they’re accepting brand ambassadors on the map of the US! So gov should ban on the controversial company not the ambassador. In case of food it is legalized by FDA. Of course, those moments might be enhanced with your brand’s product, but selling isn’t the main focus. 1) Human Touch It is a known fact in the fraternity of marketing that ‘People trust People and buy from them’. In such a case, rather than the celebrities, FDA should be held responsible. Those are brand ambassadors. Think about what your brand stands for — your company’s mission, vision, goals — and look for ambassadors who want to be a good representation of your brand and are passionate about the same things. The Best Brand Ambassador or Brand Influencer Platforms Fohr. if we take maggie case ambassadors are famous celebrities that's why court send notices.if ambassadors are common artists or junior artists then court dont sent notice because there is no use they are a common people .so finally celebrities should take care while deciding about particular product. and they don't take look after taking money. If not a research, they should at least try the product on themselves before endorsing it. Problem-solving skills. Brand ambassadors market a firm's products at the grassroots level, through "word of m… In other words, they become an extension of you, and vice versa. The members of your brand ambassador program should be given direct contact with multiple key executives within the brand. Now a product is released in market when it is legalized. Rather, their role is to serve your business in meaningful ways. Save my name, email, and website in this browser for the next time I comment. And you should always take your Brand Ambassadors seriously. Only when this government agency gives license to sell a product in the market does the product come to the counters. Brand ambassadors are someone who represents the heritage of any product. The celebrity cannot be expected.. Yuvraj Singh endorsed in the advertisement that "Revital is secret of my energy" if in future Revital proved as unhealthy then why Yuvraj Singh should not be responsible when he persuade his followers to purchase revital by saying that it is secret of his energy. If brand ambassadors keep this in mind when they are working trade shows or canvasing they will be more successful overall. Online Brand Ambassadors I agree they are just promoting the product but if any celeb promotes for some product like hard drink or anything that has bad impact on body of consumer then also u believe that there is no fault in promoting? How can we say that Amitabh Bacchan who used to advertise maggi two years before is responsible and accountable for the High amount of Lead and monosodium glutamate in its ingredients. Group Discussion http://www.careerride.com/. According to CCPC, celebrities should be held responsible for misleading advertisements of brands endorsed by them. 5. Thus, they cannot be held responsible if something goes wrong at the manufacturing or packaging stage. Brand ambassadors are ususally high profile people who lead others by example. As brands earmark thousands of dollars for campaigns, agencies, and space/time, fans who recommend them for free are a treasure trove of gold. True brand ambassadors are messengers or can say that they are just doing their job but i believe there should be certain policies in which the endorsers should be equally accountable if they claim for the product besides knowing that it is unhealthy for consumers.This actually will force the endorser to rethink before accepting any product's advertisement.In USA Federal Trade Commission which helps consumers from false and misleading advertisements and has certain guidelines similarly our country also need the certain rules for celebrities endorsement.obviously celebs have huge fan followings and their statements influence people at hefty amount.So its the duty of the celebs that they choose those products which are not harmful for consumers health. 1. Latest Group Discussion topics - GD topics with answers. They must be an opinion leader. 2. Celebrities who act as a brand ambassador of unhealthy products should not be crucified in the controversies. It constitutes a contravention of law. Using critical, analytical and logical thinking, a good brand ambassador should be able to detect problems with a brand or product. so if something found wrong in the products then company launching the product is responsible.As he knows the right prroportion of ingredients to be used in the product,as well the the nutritional fact of the product. People or a company who try to sell unhealthy products try to take an advantage of the credibility function of the ambassador. Here’s why GE decided to invest in an employee brand ambassador program: A few reasons led us to create the brand ambassador program – like many change initiatives, they were rooted in limitations. They should not mislead a consumer with wrong facts and figures. In addition, they will also help you increase visibility as a more established ambassador. Cannot send a notice to ambassadors – The court can send a notice to the company which manufactures the product and not to the ambassadors who promote them. Your brand ambassador helps foster a strong connection between your customers and your brand. The term “ambassador” comes from the Latin “ambactus,” meaning servant. A viewer when sees the brand ambassador using a product as shown in the commercial, he thinks of himself becoming like the celebrity after it's usage. Image via BrightLocal. Being a brand ambassador isn’t just about gaining insta-fame, being looked on as the authority (although, look, those two things aren’t necessarily bad things), or raking in extra cash—being a brand ambassador is about making the choice to truly represent a company. I think it is the sole responsibility of the manufacturers for the nutritions and ingredients that are present in the product. At first glance, it seems that he just sells his face, pronounces highly polished phrases, and does nothing else. They are sometimes known as social influencers or brand … Through these interactions, brand ambassadors help to drive brand awareness and form long-lasting connections that create loyal customers. Typically, a brand ambassador is more involved than the traditional influencer. 1. I would like to quote the example for Maggi noodles manufactured by Nestle which is high controversy during these days. Celebrity Contract – Every celebrity signs a contract before endorsing a product. By measuring everything, you’ll easily determine the ambassadors that bring the most value and get some ideas on how you can optimize your strategy. . For that reason, they should be passionate about both your products or services and building relationships with others. The term "brand ambassador" has quite a broad meaning. First, we had a $0 budget starting this adventure with GE. What you should look for in your brand ambassador. But, is it justifiable to held these brand ambassadors responsible for promoting these unhealthy products? When an ambassador is an employee, the compensation for promoting your brand can easily become more of a motivator. 8. 4. A brand ambassador is a representative of a company or organization who promotes products and services through social media, public appearances and other methods, resulting in increased sales and brand awareness. Having a brand ambassador program can help you mobilize and sustain recommendations for a long duration. The right brand ambassador should be passionate and exude a positive energy that will attract other like-minded people to them. The Indian food inspectors, have asked Nestle India to recall the consignments of Maggie Noodles from the Northern states of Uttar Pradesh. ?? Credibility – Credibility of an ambassador is very important. It includes anybody who you choose to represent your brand, or its associated products, services, or events. In that sense, a brand ambassador is more than just a fan of your products and services. So summing up, ambassadors are only responsible for unhealthy products when they themselves knowing the fact, works against the society at large by advertising unhealthy products. Brand ambassadors maintain a working relationship with the brands they represent, in turn taking direction from the brand on how to interact with customers in the marketplace. So now that we have established what a brand ambassador is, let’s break down exactly what a brand ambassador … Why should I share using the Brand Ambassador APP? You should know that a celebrity who has become an advocate can either improve or harm the reputation of a brand. 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